Break-Even Margin & ROAS

Enter your product economics to see the ROAS you need just to break even.

Product sale price

Cost of goods sold

Shipping cost

Payment gateway fee

Gateway fixed fee

Total costs

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Gross profit

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Gross margin

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Break-even ROAS

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Healthy < 2× Moderate 2–4× Risky > 4×

Your ad spend must return at least this multiple in revenue to cover product, shipping and fees.